Self promotion is a subtle business. The most important thing is to not leave any fingerprints.
People bitch and bitch and bitch, but the thing to keep in mind is that water seeks its own level. Oh, I've heard so much moaning about the the music industry regarding its suppression of music artists, and how it is so tough to get a break. Nonsense! I've been directed to stuff on YouTube, Soundcloud, and Reverb Nation. I haven't heard any Beatles level material. Remember that they were turned down by a record company, or two, before they went on to synthesize all of the existing contemporary musical conversation into a hugely successful, and still appreciated, set of works. And then they transcended the conventions at hand.
Why is the artworld still caught up in deconstructionist and decadent motifs? (Because it is sexy!) Pop, though, taught us that appealing to the masses was a means of obtaining affirmation and appreciation for our work. The Internet and social media are tools for us to connect with a broader audience. You are not locked in and blocked by powers that be. The online world provides an alternative means for networking into the prurient world of art.
What was I trying to say?
We might be starving artists, but we don't have to be silent. Make enough noise and people will begin to pay attention. But make sure that you are actually offering art. Forget about your degree this, and degree that. They can teach craft, but they cannot teach art. If you are really making art, it will receive its equal and opposite reaction. It's physics!
People bitch and bitch and bitch, but the thing to keep in mind is that water seeks its own level. Oh, I've heard so much moaning about the the music industry regarding its suppression of music artists, and how it is so tough to get a break. Nonsense! I've been directed to stuff on YouTube, Soundcloud, and Reverb Nation. I haven't heard any Beatles level material. Remember that they were turned down by a record company, or two, before they went on to synthesize all of the existing contemporary musical conversation into a hugely successful, and still appreciated, set of works. And then they transcended the conventions at hand.
Why is the artworld still caught up in deconstructionist and decadent motifs? (Because it is sexy!) Pop, though, taught us that appealing to the masses was a means of obtaining affirmation and appreciation for our work. The Internet and social media are tools for us to connect with a broader audience. You are not locked in and blocked by powers that be. The online world provides an alternative means for networking into the prurient world of art.
What was I trying to say?
We might be starving artists, but we don't have to be silent. Make enough noise and people will begin to pay attention. But make sure that you are actually offering art. Forget about your degree this, and degree that. They can teach craft, but they cannot teach art. If you are really making art, it will receive its equal and opposite reaction. It's physics!
No comments:
Post a Comment